The comparison site has introduced social features such as the Facebook “like” function so that shoppers can show what products they like and share the information with friends. Users can also see which products other users are recommending.
Other social media additions include consumer and professional recommendations and ratings, “most popular” product lists and a shopping blog that highlights the latest sales, vouchers and products.
Moneysupermarket has also overhauled the site’s layout and added a new product gallery view to improve navigation and give users a better shopping experience.
The comparison site has also partnered with online shopping service Become.com to boost its search engine capabilities.
Moneysupermarket head of shopping Mark Guymer says: “With the emerging trend of ’social shopping’ our new integration features will help users share and decide what to buy.”
Moneysupermarket is battling Gocompare.com, Confused.com and Comparethemarket.com for dominance in the fiercely competitive price comparison sector, and launched a series of campaigns starring comedian Omid Djalili.