new Britain’s Got Talent sponsor

Price comparison site is to sponsor Britain’s Got Talent when the series returns to ITV in the spring.


The deal, which is’s first major sponsorship, which will see the brand on TV broadcasts, the show’s official website, interactive, mobile and off-air licensing.

In 2010 Britain’s Got Talent attracted an average audience of 11.4 million viewers – a 46% share – and 15.8 million viewers at its peak. The forthcoming series introduces new judges David Hasselhoff and Michael McIntyre alongside regular judge Amanda Holden.


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