recruits easyJet chief has recruited easyJet general manager David Osborne to be its marketing director.

He will take a board position with the comparison website. His appointment comes hot on the heels of chief executive Peter Plumb saying that the company will be cutting its marketing budget.

Osborne started his career at Diageo, then called IDV, and has held senior positions at Allied Domecq and Diageo. He is also a former head of brand marketing for and has worked at Orange and ING Direct.

He replaces Sean Thweny in the role.

Earlier this month reported a drop in earnings of nine per cent in 2008.

Comparison websites recently came under fire for failing to translate their web traffic into revenues and they are coming under pressure as suppliers withdraw the number of products they make available through such channels.

Rival site recently launched a campaign created by Vallance Carruthers Coleman Priest under the banner “”.


Independent inks first album distribution deal

Marketing Week

The debut album from The Mongrels, a new Wall of Sound signed act led by Jon McClure of Reverend and the Makers, is to be distributed free with The Independent tomorrow (March 7). The album ‘Better than Heavy’ will be the first ever debut to be promoted via a newspaper giveaway. It follows Prince’s move […]

Simplifydigital launches TV campaign

Marketing Week

Simplifydigital, the free sales advisory service for digital TV, broadband and home telephony, is launching its first television and outdoor campaign. The company, which was launched by former BSkyB marketing director Charlie Ponsonby, offers impartial advice and is accredited by Ofcom. It allows consumers to talk to digital experts to find the most cost effective […]


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