Monster pounces on Andrew Warner to lead European marketing

Recruitment website Monster has appointed Andrew Warner its lead marketer for Europe.

Monster logo
Monster has recruited Andrew Warner as its vp marketing for Europe.

The news comes ahead of Monster delivering its Q2 financial results tomorrow (5 August).

Warner will take the title vice president, chief of marketing for Europe and lead the charge against rival recruitment and career specialists like Totaljobs.com and LinkedIn.He takes up the responsibilities last handled by Philip Snalune and reports to global CMO Ted Gilvar.

He was previously senior marketing director EMEA for online travel business Expedia where he led the company’s brand repositioning and relaunch across 12 European territories.

He is also a former CMO UK & Ireland for LG Electronics.

Monster Worldwide is the parent company of Monster.com and operates in more than 40 territories. The company states that its mission is about more than finding a job but “to help people lead better lives”.

Warner says:  “It’s an exciting time to be joining Monster. Digital brands have been a significant part of my career and Monster has long been a pioneer in its category. Recent campaigns such as the UK’s Monster Thank You initiative are proof that innovative digital marketing is very much part of the Monster DNA. I look forward to working with our teams across Europe to build on the great work to date, continuing to position Monster as the leader in the digital recruitment space, and ultimately communicate how Monster helps employers and job seekers to simply find better.”

Mosnter unveiled a refreshed brand identity last month; it also launched two new social recruiting services as well as a new communications platform called Monster Talent CRM.

In February 2013 the company returned to TV and outdoor advertising in the UK to support the company’s global strapline “Find Better”.

Monster launched its first ever dedicated B2B marketing campaign last October spanning digital, print, social media, CRM, direct mail, PR and sponsored events.

Recommended

Comments

    Leave a comment

    Close

    Got a question?