MonsterMob, the British mobile phone provider of ringtones and games, has agreed to buy Chinese rival ATOP Century for &£55m. MonsterMob is expected to gain access to 1.25 million new subscribers through the deal.
Bartle Bogle Hegarty has appointed American Stephen Harty to replace Cindy Gallop as chairman of its New York office.
Working in such close proximity to Soho, the Diary is quite used to being offered a relaxing massage during the working day. Sometimes the kindly masseuses even stand on corners in Berwick Street offering their services during the lunch hour. However, not everyone is lucky enough to work in such an enterprising area of England. […]
The Butlins brand may be well known and trusted, but it is also entrenched in the past. A new hotel is set to put an end to that. By Jonathan Harwood
Going online not only cuts costs, but also lowers competitive barriers and removes physical distance from the purchase decision, playing to the strengths of the biggest, strongest brands.
To maintain trust, comply with regulations and offer more effective personalisation, brands should offer consumers a variety of opportunities to communicate which kinds of content they want to see, when they want to see it.
With the furlough scheme coming to an end, businesses looking to cut costs in the absence of recovering revenues are planning to do so at least in part by cutting jobs.
The car manufacturer’s UK marketing boss believes brands cannot and should not go dark during a recession, especially in the auto industry where long-term planning is key.