MonsterMob, the British mobile phone provider of ringtones and games, has agreed to buy Chinese rival ATOP Century for &£55m. MonsterMob is expected to gain access to 1.25 million new subscribers through the deal.
Bartle Bogle Hegarty has appointed American Stephen Harty to replace Cindy Gallop as chairman of its New York office.
Working in such close proximity to Soho, the Diary is quite used to being offered a relaxing massage during the working day. Sometimes the kindly masseuses even stand on corners in Berwick Street offering their services during the lunch hour. However, not everyone is lucky enough to work in such an enterprising area of England. […]
The Butlins brand may be well known and trusted, but it is also entrenched in the past. A new hotel is set to put an end to that. By Jonathan Harwood
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.
Sebnem Erim believes emotional intelligence – in particular empathy – is as important as intelligence when it comes to building a global marketing career.
Cannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.
The building society is on the lookout for a new CMO to replace Bennison, who has been chief product and marketing officer at Nationwide since 2016.