Mood Media appoints new senior VP corporate marketing

In-store media specialist Mood Media Corporation has appointed Vanessa Warren as senior vice president of corporate marketing.

Her promotion will be “instrumental” in building the brand globally.

Reporting to Mood Media Corporation’s CEO Officer, Lorne Abony, Warren will head up the group’s brand and communication activities across 40 countries in Europe, North America, Australia and Asia .

She will also responsible for managing all aspects of commercial and trade marketing as well as international communications.

“In-store marketing has huge growth potential as retailers increasingly look to create memorable and entertaining shopping experiences,” says Abony. “Vanessa’s role will be instrumental in developing our global brand.”

Warren is being promoted from her role as group marketing manager, Mood Media, the sensorial media division of Mood Media Corporation.

Mood Media Corporation is an in-store media specialist formed in June 2010, following the acquisition of Mood Media Group SA by Fluid Music Canada, Inc. Key clients include Niketown, HMV, Volkswagen, H&M, Hilton, ING, Marks & Spencer, Giraffe and O2.

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