“Christian radio station outraged by smutty innuendo bans ads” is a better story than “Christian radio station wanted to broadcast smutty innuendo but was advised not to by media buying agency”. Sadly, the truth behind the absence of two radio ads – produced for cable channel Bravo’s Cult TV Weekend – from Premier Radio is somewhere between the two. The offending lines: “Would you like to Roger, Moore?” and “UFO. No UFO” – promoting The Saint and UFO, respectively – were dropped to avoid offending sensitivities on the advice of Bravo’s agency John Ayling & Associates. “Premier refused the UFO ad, and I advised them not to run Roger Moore,” admits Ayling senior planner Stephen Stokes. “We thought the ads could be a bit risqué for some of the listeners and damage both Bravo and Premier.”
Pan-European channels, including CNN, Eurosport, MTV and NBC Super Channel, are considering joint marketing initiatives to improve selling pan-European television to advertisers. Sales directors from the main channels meet at the offices of MTV Europe later today (Wed-nesday) to consider a number of options which could include a joint media conference, or even a joint […]
US toy maker K’NEX has appointed former CPC marketing controller Robert Williamson to the new position of head of international marketing. Williamson will spearhead development of the company’s toy range – a cross between Lego and Meccano – as it expands across Europe. The brand is available in five markets, including the UK, and will […]
Paul Stoneham, marketing director at Procter & Gamble (Oil of Ulay), gives his opinion on the sector
Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.