Moore than inappropriate

“Christian radio station outraged by smutty innuendo bans ads” is a better story than “Christian radio station wanted to broadcast smutty innuendo but was advised not to by media buying agency”. Sadly, the truth behind the absence of two radio ads – produced for cable channel Bravo’s Cult TV Weekend – from Premier Radio is somewhere between the two. The offending lines: “Would you like to Roger, Moore?” and “UFO. No UFO” – promoting The Saint and UFO, respectively – were dropped to avoid offending sensitivities on the advice of Bravo’s agency John Ayling & Associates. “Premier refused the UFO ad, and I advised them not to run Roger Moore,” admits Ayling senior planner Stephen Stokes. “We thought the ads could be a bit risqué for some of the listeners and damage both Bravo and Premier.”

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