Moore than inappropriate

“Christian radio station outraged by smutty innuendo bans ads” is a better story than “Christian radio station wanted to broadcast smutty innuendo but was advised not to by media buying agency”. Sadly, the truth behind the absence of two radio ads – produced for cable channel Bravo’s Cult TV Weekend – from Premier Radio is somewhere between the two. The offending lines: “Would you like to Roger, Moore?” and “UFO. No UFO” – promoting The Saint and UFO, respectively – were dropped to avoid offending sensitivities on the advice of Bravo’s agency John Ayling & Associates. “Premier refused the UFO ad, and I advised them not to run Roger Moore,” admits Ayling senior planner Stephen Stokes. “We thought the ads could be a bit risqué for some of the listeners and damage both Bravo and Premier.”


Euro channels plan joint marketing push

Marketing Week

Pan-European channels, including CNN, Eurosport, MTV and NBC Super Channel, are considering joint marketing initiatives to improve selling pan-European television to advertisers. Sales directors from the main channels meet at the offices of MTV Europe later today (Wed-nesday) to consider a number of options which could include a joint media conference, or even a joint […]

K’NEX names former CPC man as marketing chief

Marketing Week

US toy maker K’NEX has appointed former CPC marketing controller Robert Williamson to the new position of head of international marketing. Williamson will spearhead development of the company’s toy range – a cross between Lego and Meccano – as it expands across Europe. The brand is available in five markets, including the UK, and will […]