“Christian radio station outraged by smutty innuendo bans ads” is a better story than “Christian radio station wanted to broadcast smutty innuendo but was advised not to by media buying agency”. Sadly, the truth behind the absence of two radio ads – produced for cable channel Bravo’s Cult TV Weekend – from Premier Radio is somewhere between the two. The offending lines: “Would you like to Roger, Moore?” and “UFO. No UFO” – promoting The Saint and UFO, respectively – were dropped to avoid offending sensitivities on the advice of Bravo’s agency John Ayling & Associates. “Premier refused the UFO ad, and I advised them not to run Roger Moore,” admits Ayling senior planner Stephen Stokes. “We thought the ads could be a bit risqué for some of the listeners and damage both Bravo and Premier.”
Pan-European channels, including CNN, Eurosport, MTV and NBC Super Channel, are considering joint marketing initiatives to improve selling pan-European television to advertisers. Sales directors from the main channels meet at the offices of MTV Europe later today (Wed-nesday) to consider a number of options which could include a joint media conference, or even a joint […]
US toy maker K’NEX has appointed former CPC marketing controller Robert Williamson to the new position of head of international marketing. Williamson will spearhead development of the company’s toy range – a cross between Lego and Meccano – as it expands across Europe. The brand is available in five markets, including the UK, and will […]
Paul Stoneham, marketing director at Procter & Gamble (Oil of Ulay), gives his opinion on the sector
Adidas channels ‘rebellious spirit’ for new campaign Adidas is on a mission to make consumers feel optimistic. The brand itself has plenty to look forward to with the rescheduled Olympics and Euro 2020 tournament on the horizon. The summer of sport aside, the sportswear giant also has some pretty hefty targets of its own. Adidas […]
Procter & Gamble’s chief brand officer reveals how he stays “fresh” and inventive after nearly four decades with the company.
Consumer confidence continues to lift as people respond positively to news of a rebound for the economy during the second half of the year, but new variants and inflation are still cause for concern.
By introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search.