More readers turn to celeb Bauer title

Bauer’s More magazine has enjoyed the biggest increase among the celebrity weekly titles in the latest National Readership Survey figures.

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More saw a 19% rise in readers to 440,000 in the year to June, while sister publication Closer similarly rose 16% to 1,789,000. Heat on the other hand fell 7% to 1,738,000. Grazia also fell 6% 512,000.

Market leader, Northern & Shell’s OK! magazine saw a slight fall of 2% to 2,489,000. Its title New! rose 6% to 661,000. However, Star suffered a slight fall of 1% to 437,000.

IPC’s Look magazine enjoyed an 11% increase to 532,000, while Now fell 2% to 1,085,000.

National Magazine Company’s Reveal enjoyed an 8% rise to 891,000, while Best fell 3% to 697,000.

Meanwhile, among the women’s monthly periodicals, customer titles Asda Magazine and Sainsbury’s Magazine remained strong. The former saw a rise of 9% to 5,506,000, while the latter rose 5% to 4,005,000.

Similarly, Somerfield Magazine rose 8% to 2,734,000 and Waitrose Food Illustrated rose 4% to 1,615,000.

Among the women’s lifestyle and fashion magazines, Hachette Filipacchi’s Red magazine saw a 20% increase to 734,000, while Elle saw a small rise of 3% to 811,000.

Nat Mag’s Cosmopolitan title rose 2% to 1,747,000, while Harper’s Bazaar rose 8% to 196,000. She similarly rose 6% to 402,000. However, Company suffered an 8% fall to 541,000.

For Conde Naste titles the news was generally positive. Glamour saw a 9% rise to 1,289,000, while Vogue rose 6% to 1,288,000. Vanity Fair also rose 6% to 272,000, while in contrast Tatler saw a 2% fall to 204,000.

Time Inc’s InStyle suffered a 13% fall to 292,000, while IPC’s Marie Claire also fell 7% to 1,063,000.

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