More surprise at weak six-sheets

Having read the article “Six-sheets trailing in the poster boom” (MW August 17), I’m happy to report that More Group is in bullish mood. The second and third quarters were almost 30 per cent up year on year, and the fourth quarter is sold well ahead of last year, with voidage levels below 5 per cent and lead times well in advance of the five weeks mentioned in the article.

The huge growth in six-sheet development has been the industry’s response to heavy demand for a medium that works so demonstrably for its clients. I’m surprised that Poster Publicity should be so far off the mark.

Julie France

Sales & marketing director

More Group UK

London W1R

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