More Th>n calls ad pitch ahead of tenth anniversary celebrations

Insurance brand More Th>n has started talking to agencies for its £11m advertising account, ahead of its tenth birthday celebrations next year.

The move comes as it undertakes an internal reviews into its marketing accounts in a bid to boost its presence ahead of its tenth anniversary next year.

The Royal & Sun Alliance-owned More Th>n says that it has not yet approached any other agencies, but expects to “make a decision” in three or four weeks about whether it will hold pitches.

Fallon is the incumbent agency on MoreTh>n’s £11m advertising account, while SFW works on the direct marketing account and Starcom MediaVest Group is in charge of media planning and buying.

A MoreTh>n spokesman says the company is currently “happy with the work” of all its agencies.

Fallon has been the incumbent acency on the More Th>n advertising account since November 2005. Fallon was also hired last November by Royal & Sun

Alliance, More Th>n’s parent company, to handle the ad campaign for its 300th anniversary. Starcom has worked with More Th>n since June of last

year, after winning Royal & Sun Alliance’s global business following a competitive pitch against incumbent agency Universal McCann. SFW was handed

More Tha>n’s direct marketing brief in the summer of 2005.

This story first appeared on pitch



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