The More Group has won the second round of a legal battle which could spare it the potential loss of &£10m in bus shelter contracts to rival JC Decaux. The More Group’s bus shelter division, Adshel, has a long-standing contract with London Transport to supply 10,000 shelters along bus routes in the capital, half of which carry posters. The deal is worth almost &£10m a year in advertising revenue. This contract was successfully challenged in the High Court by Hillingdon Council, which claimed it should have control over bus shelters, and the subsequent revenue, in its borough. It wanted to remove about 150 LT/Adshel sites and replace them with Decaux’s products. Hillingdon already has an agreement with Decaux for the supply of a further 115 bus shelters, plus street toilets, noticeboards and signs. But London Transport has won an appeal against the ruling, which would have set a precedent for other London boroughs and could have led to more head-to-head pitches for contracts between Adshel and Decaux. Adshel holds about 80 per cent of London’s sites, while Decaux has the remainder. Hillingdon Council has applied to the House of Lords for leave to appeal against the decision.
The Advertising Standards Authority is “escalating” sanctions against the social media influencers breaching advertising rules and warns brands they’re next in line.
Analysts argue the decision by brands such as Kopparberg, Ikea and Nivea to pull their advertising off GB News could be temporary if the channel proves successful.
As former staff accuse the craft beer brewer of creating a “culture of fear”, BrewDog has seen its brand health scores plummet, although the impact on purchase intent has been minimal.
Founded by two former Unilever marketers, Smol is gaining ground on its global FMCG rivals with a DTC model focused on being eco-friendly, convenient and value for money.