Morrisons’ diversification

Speculation on the strategy new Morrisons CEO Dalton Philips might take sparked comment:

Tesco is an example of a company that has diversified too far. You’re lucky to get a basket, staff are miserable and a product return can take 45 minutes. Morrisons seems focused, and does what it does well. I wouldn’t want it to diversify too far.

I can’t see how bad it is to move towards non-food and online. Most of the grocery retailers have done it, causing a pain to the original retailers, which now consider Sainsbury’s as a low-price competitor.



Kraft’s gorilla tactics

Marketing Week

While Kraft’s takeover bid for Cadbury (MW 21 January) most likely won’t affect global sales, in the UK, Kraft will have to tread carefully. The recession and death of British heritage brands such as Woolworths has without doubt led to a growing sense of loyalty towards British brands among the public.

3D potential spreads wider

Marketing Week

It’s interesting to hear the Pearl & Dean research results suggesting consumers are on the whole both positive and intrigued by 3D television and cinema, but yet to be truly blown away by it (Closer and More Personal with the Help of 3D, MW 21 January).


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