Morrisons to overhaul marketing team

Morrisons marketing boss Richard Lancaster is to leave the chain and be replaced by Nick Collard amid a shake up of its commercial teams.

morrisons

Collard, who joined a year ago as grocery director, will take on the marketing and operations director role at the supermarket. He will take responsibility for marketing communications, pricing and promotions as well as merchandising, space and format and report to commercial director Richard Hodgson.

Collard, formerly brand director at Boots, is widely thought of as a rising star within CEO Dalton Philips’ team of recently recruited senior management figures.

Lancaster was promoted from marketing director to take on the expanded marketing and operations role in September.

It is not known if Lancaster, who joined Morrisons in January 2011, has a job to go to.

Morrisons recently poached Rebecca Singleton from Sainsbury’s as marketing director responsible for day-to-day marketing. At Sainsbury’s, Singleton was regarded as one of its rising stars.

The supermarket is also preparing to revamp its store portfolio and extend its convenience store network in line with Philip’s overhaul of the business.

Recommended

Mind the gap

Mind the data skills gap

Michael Barnett

The impending global shortage of data skills professionals has serious implications for marketers, who face ever-increasing pressure to prove their worth and get maximum value from customer data.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now