Morrisons looks to partner with innovative brands as it pushes local agenda
Matt BarkerThe retailer’s CEO David Potts explains how online growth and new partnerships will drive sales in 2021.
Morrisons poaches Sainsbury’s brand boss as new CMO
Charlotte RogersCurrently serving as Sainsbury’s group head of brand communications and creative, Rachel Eyre will join Morrisons in 2021 as the supermarket looks to foster a new generation of retail talent.
Morrisons targets ‘new future’ in bid to become ‘more relevant’ post-lockdown
Charlotte RogersWith online sales up fivefold and a Deliveroo ‘dark kitchen’ already being trialled in Manchester, Morrisons is bullish about its ability to emerge from Covid-19 a “broader, stronger business”.
Morrisons: Covid-19 has spurred a renaissance of supermarket food
Ellen HammettPartnerships with Amazon and Deliveroo put Morrisons in a “very good place” as consumers switch to grocery home delivery and are forced to buy more fresh food through supermarkets.
Are brands living up to their purpose during the coronavirus crisis?
Matthew ValentineAs purpose is put to the test in the midst of the global Covid-19 pandemic, which brands are stepping up and which are missing the mark?
‘Feed the nation’: Morrisons changes core purpose in response to coronavirus
Ellen HammettMorrisons is introducing new ways of delivering groceries to customers, including a range of simple-to-order food parcels, more delivery slots and using 100 extra stores to pick up shopping.
Morrisons sales suffer after it pulls back from Black Friday
Sarah VizardMorrisons blamed a challenging Christmas trading period as competitors shifted to promotions, but admits the supermarket “missed” the Black Friday halo effect after pulling back from the discount event.
Morrisons goes digital to get ‘more for less’ from marketing
Ellen HammettMorrisons looks set to ditch the big Christmas TV ad spot for a second year, instead opting to spend its marketing money on staff and own-label goods.
Morrisons eyes opportunities with Amazon, Just Eat and Uber as it relaxes Ocado deal
Ellen HammettMorrisons is paving the way for a closer relationship with Amazon as it sees big opportunities in the ultra-fast delivery space.
Were retailers right to put their marketing focus on product this Christmas?
Ellen HammettMany retailers moved away from the big brand campaigns in favour of product-focused ads this Christmas but as retailers reveal their festive performance there are signs this may not always have been the right strategy to take.
Morrisons hopes to be ‘beacon of trust’ for customers following slowdown in Christmas sales
Ellen HammettDespite marginally beating analysts’ expectations for the Christmas period, Morrisons will continue to cut prices in 2019 to make sure it can “be there for customers” this year by offering “even greater value for money”.
Iceland’s ‘Rang-tan’ Christmas ad the most likely to make people buy
Ellen HammettThe annual study from Kantar Millward Brown reveals consumers have responded better to simple Christmas stories than blockbuster ads this year.
Morrisons looks to ‘show who it is’ in new TV ad that puts spotlight on suppliers
Ellen HammettThe supermarket’s new campaign aims to highlight how it sources directly from suppliers and uses local British produce to make its own food.
Morrisons sees cost saving opportunity in marketing as it looks to ‘simplify and speed up’
Ellen HammettMorrisons says its local produce offering is playing a vital role in the journey to recovery, while marketing is seen as an area to cut costs.
Morrisons credits ‘value for money’ messaging for strong Christmas results
Leonie RoderickThe grocer’s CEO claims Morrisons was able to differentiate itself by keeping its prices low despite increased pressure from inflation.