Mortimer Whittaker O’Sullivan has created a New Year women’s press advertising campaign for crispbread brand Ryvita. It will have the strapline ‘Get healthier with five minutes of crunches everyday’ and aims to encourage consumers choose it as a healthy option.
New Balance is repositioning as a fashion brand in an effort to increase sales in Europe. The brand has appointed fashion consultancy Canoe to handle the change. The company has created a new division to focus on the development of its lifestyle brands, New Balance Classics and PF Flyer. It has appointed former national account […]
Mulberry, the luxury goods company, has reported a pre-tax profit of Â£17,000 for the six months to September 30 compared with a loss of Â£615,000 for the same period last year.
DFGW has won the advertising account for Kerrygold, which makes Kerrygold Pure Irish Butter and Dubliner Irish Cheese. The move does not affect DFGW’s relationship with its other agencies.
Bill evaluation platform Ismybillfair is launching its first major TV push in partnership with ITV, as it looks to capitalise on the “mass appeal” of its offering and take on the market leaders.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From getting young people interested in a marketing career to the need to balance brand and performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Nike pointed to direct sales increasing 28% to $4.7bn (£3.4bn) and a rise in online sales, as proof of its digital strategy is working, as it aims to be a 40% digital business by 2025.
New CMO Ben Carter has launched the online estate agency’s biggest brand campaign in five years, fronted by TV personality and comedian Mo Gilligan.