Mortimer Whittaker O’Sullivan rolls out New Year Ryvita campaign

Mortimer Whittaker O’Sullivan has created a New Year women’s press advertising campaign for crispbread brand Ryvita. It will have the strapline ‘Get healthier with five minutes of crunches everyday’ and aims to encourage consumers choose it as a healthy option.


New Balance plans to become fashion brand

Marketing Week

New Balance is repositioning as a fashion brand in an effort to increase sales in Europe. The brand has appointed fashion consultancy Canoe to handle the change. The company has created a new division to focus on the development of its lifestyle brands, New Balance Classics and PF Flyer. It has appointed former national account […]

Mulberry pre-tax profits rise

Marketing Week

Mulberry, the luxury goods company, has reported a pre-tax profit of £17,000 for the six months to September 30 compared with a loss of £615,000 for the same period last year.

DFGW wins Kerrygold account

Marketing Week

DFGW has won the advertising account for Kerrygold, which makes Kerrygold Pure Irish Butter and Dubliner Irish Cheese. The move does not affect DFGW’s relationship with its other agencies.


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