Mother London has created an ad campaign for Diageo Great Britain’s new brand, Quinn’s Fruit Ferment. The campaign, which broke this week, highlights the fact that the product, including the alcohol, is made from 100% fruit through the use of CGI animated plants and butterflies.
Search data reveals a lot about what consumers want and can inform on how to position a brand for growth and even what words will work best in a campaign.
Getting bikers to talk about safety required some lateral thinking from Highways England.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the need to market market research to the marketing strategy behind Yum! Brands, it’s been a busy week. Here’s my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.