Motive to part company with £1.5m G-Shock Watches

Motive Communications is on the verge of parting company with Casio-owned G-Shock Watches’ &£1.5m media account.

It is understood the agency is unlikely to agree new financial terms after an 18-month relationship.

G-Shock’s creative work is with Doner Cardwell Hawkins, which won the business with Motive in April last year.

The client uses mainly press advertising to reach young, upmarket consumers. G-Shock’s range of fashionable watches are designed to withstand “any amount of abuse”, according to the company, which has used event sponsorship to associate the brand with extreme sports such as snowboarding, surfing, free climbing and in-line skating.

Doner Cardwell beat Bates Dorland, Arc (now known as Arcom), Dentsu-owned Travis Sennett and Casio incumbent Peter Kane to land the creative work.

No one at Motive was prepared to comment.


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