Motorola extends sponsorship of ITV1 movies
Motorola has extended its sponsorship of movies on ITV1 until the autumn to launch the t7201 photophone. It is also sponsoring Saturday night movie premieres on Sky Premier in March and April.
Why Coca-Cola is getting ‘out of the cage of the brand’ to foster innovation
Molly FlemingCoca-Cola is changing the way it thinks about innovation, with marketers looking at new products through instinct before factoring in brands.
‘We are going for it’: Three launches its biggest brand campaign
Sarah VizardA new marketing campaign and sponsorship of Chelsea football club aim to position Three as leading the charge in 5G, while bringing some fun to a “dull” sector.
Marketoonist on digital transformation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Diversity is not the same as inclusion
Tanya JosephToo many brands are focused on diversity when what they should be doing is creating inclusive workplace cultures.
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