Motorola extends sponsorship of ITV1 movies
Motorola has extended its sponsorship of movies on ITV1 until the autumn to launch the t7201 photophone. It is also sponsoring Saturday night movie premieres on Sky Premier in March and April.
How The Guardian turned ’emotional desire’ into financial support
Charlotte RogersThe combination of a clear purpose, editorial commitment and great timing helped The Guardian’s ‘Hope is Power’ campaign become a “huge driver” of financial support worldwide.
M&S Food looks to ‘debunk myths’ over its prices in campaign focused on value
Sarah VizardM&S is hoping to communicate its lower prices and points of difference on quality in a new campaign, ‘Re-Marks-able value’.
3 questions I wish I’d asked as a junior marketer: Mars’s Berta de Pablos
Molly FlemingAs chief growth officer of Mars, Berta de Pablos is dedicated to eliminating stereotypes, but as a junior marketer one senior leader’s advice to get rid of her accent and adapt her leadership style nearly changed the course of her career.
How Channel 5 joined forces with the Spice Girls to build a TV brand
Charlotte RogersFrom getting the Spice Girls to cut the ribbon at its debut event to pioneering an integrated approach to marketing, the launch of Channel 5 was all about challenging norms and channelling creativity.
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