Motorola posts profit fall as handset unit struggles

Motorola reported a sharp fall in profits in its fourth quarter results. The company warns that the recovery in its ailing handset division will take longer than expected.

The handset unit, Motorola’s biggest division, had an operating loss of $388m (£199m) for the fourth quarter of a disastrous year, which saw its handsets sales fall 33% overall from 2006.

Motorola chief executive Greg Brown says: “The recovery in mobile devices will take longer than expected and there is a lot more work to be done.”

The company reported a net profit of $100m (£51m) down from $623m (£318) the previous year. Sales fell to $9.65bn (£4.9bn)from $11.79bn (£6bn) a year earlier. This month Ogilvy Group created its first campaign for Motorola for its Razr 2 phone. The outdoor and print push features footballer David Beckham.


Agencies must face TUPE laws

Marketing Week

Agencies will not receive an exemption from the Transfer of Undertakings (Protection of Employment) laws, according to the Department for Business Enterprise and Regulatory Reform (BERR). The industry has been lobbying the department to be excluded from the regulations but has now been told that this is unlikely to happen. It is understood that BERR […]

Cadbury plots year-round Creme Egg Twisted bar

Marketing Week

Cadbury is introducing Creme Egg as a permanent line with the launch of a new bar called Creme Egg Twisted. The launch aims to boost sales of the brand outside its core Easter period. The new product is a solid bar of chocolate that is “twisted” and has the fondant running straight through the middle. […]

iPhone helps Apple post record profits

Marketing Week

Technology giant Apple has unveiled record profits, up 57% in the three months to the end of December, lifted by demand for iPhones and its Mac computers. Sales of its iPhone, released in America in June last year, reached 2.3 million. Earnings were lifted to $1.58bn (£806m), up from $1bn a year earlier. Apple says […]


    Leave a comment