The dangers of images that reinforce stereotypes
Brands and picture libraries are finally waking up to the problem of images that promote stereotypes, and are broadening their repertoires.
Brands and picture libraries are finally waking up to the problem of images that promote stereotypes, and are broadening their repertoires.
YouTube’s newly appointed global director of diversity believes brands need to “switch it up” but not move too far away from the reality of the role the consumer plays.
Channel 4 says brands that include a more diverse range of people in their advertising will see a sales uplift, citing Mars’s commercial success after winning its Superhumans Wanted competition.
L’Oréal Paris is featuring a man in a mass market cosmetics ad for the first time, as it looks to broaden its appeal and become part of consumers’ daily lives.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.