The dangers of images that reinforce stereotypes
Brands and picture libraries are finally waking up to the problem of images that promote stereotypes, and are broadening their repertoires.
Marketers must keep it real when portraying diversity, says YouTube
Rachel GeeYouTube’s newly appointed global director of diversity believes brands need to “switch it up” but not move too far away from the reality of the role the consumer plays.
Channel 4: ‘Diversity sells and we’ve proved it’
Leonie RoderickChannel 4 says brands that include a more diverse range of people in their advertising will see a sales uplift, citing Mars’s commercial success after winning its Superhumans Wanted competition.
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L’Oréal targets men for the first time as it evolves strapline to embrace diversity
Rachel GeeL’Oréal Paris is featuring a man in a mass market cosmetics ad for the first time, as it looks to broaden its appeal and become part of consumers’ daily lives.
Domino’s credits ‘supercharged’ Euros campaign as profits double
Michaela JeffersonDomino’s CEO Dominic Paul has praised the brand’s restructured marketing team for driving sales growth over the first half of the year, as profit after tax reached £41.3m.
Marketoonist on media planning
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Greggs sharpens digital focus as it refreshes five-year strategy
Michaela JeffersonAfter recording its first-ever loss during Covid-19, Greggs has reported a strong first half recovery as it adopts a “two-pronged focus” on digital innovations and product development.
DHL on how ecommerce fuelled its B2C journey
Manny PhamThe acceleration of ecommerce has seen logistics giant DHL increasingly pursue a B2B2C model, appealing to brands and consumers alike with an offer of seamless service.