The dangers of images that reinforce stereotypes
Brands and picture libraries are finally waking up to the problem of images that promote stereotypes, and are broadening their repertoires.
Marketers must keep it real when portraying diversity, says YouTube
Rachel GeeYouTube’s newly appointed global director of diversity believes brands need to “switch it up” but not move too far away from the reality of the role the consumer plays.
Channel 4: ‘Diversity sells and we’ve proved it’
Leonie RoderickChannel 4 says brands that include a more diverse range of people in their advertising will see a sales uplift, citing Mars’s commercial success after winning its Superhumans Wanted competition.
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L’Oréal targets men for the first time as it evolves strapline to embrace diversity
Rachel GeeL’Oréal Paris is featuring a man in a mass market cosmetics ad for the first time, as it looks to broaden its appeal and become part of consumers’ daily lives.
Samsung on dialling up its ‘immersive’ focus for post-pandemic retail
Niamh CarrollThe success of retail experiences can’t be judged purely on the number of sales made, says Samsung UK’s marketing and omnichannel director Annika Bizon.
Paperchase’s chief digital officer exits following Tesco acquisition
Michaela JeffersonSome 75 head office employees have been made redundant, with the full impact on the marketing team yet to be confirmed.
Mondelez UK sales ‘holding up well’ despite HFSS restrictions in store
Michaela JeffersonMeanwhile, the company has said it has no plans to roll back prices or increase promotions this year.
John Lewis merges customer director roles as Claire Pointon steps down
Michaela JeffersonPan-partnership customer director Charlotte Lock will take over responsibility for John Lewis’s customer activity, a year on from joining the business.