The dangers of images that reinforce stereotypes
Brands and picture libraries are finally waking up to the problem of images that promote stereotypes, and are broadening their repertoires.
Marketers must keep it real when portraying diversity, says YouTube
Rachel GeeYouTube’s newly appointed global director of diversity believes brands need to “switch it up” but not move too far away from the reality of the role the consumer plays.
Channel 4: ‘Diversity sells and we’ve proved it’
Leonie RoderickChannel 4 says brands that include a more diverse range of people in their advertising will see a sales uplift, citing Mars’s commercial success after winning its Superhumans Wanted competition.
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L’Oréal targets men for the first time as it evolves strapline to embrace diversity
Rachel GeeL’Oréal Paris is featuring a man in a mass market cosmetics ad for the first time, as it looks to broaden its appeal and become part of consumers’ daily lives.
CMO risk-taking, digital marketing jobs, budgets: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Bringing digital under marketing’s remit and mentoring Gen Z: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the marketing community rallying to support those who have lost their jobs to Domino’s bringing digital under marketing’s remit, it’s been a busy week. Here is my take.
How Refinitiv smashed its SEO target during domain migration
Matthew ValentineChanging its name and launching a new website presented Refinitiv with a tough SEO challenge, but after generating 20 million links in one year, it was a challenge the brand met head on.
Boohoo, Debenhams, Asos: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.