Mozilla’s global marketing director John Bernard is leaving his role after four years to head up marketing at healthcare company Dexcom.
Trying out innovation methods such as intense, five-day ‘sprints’ leads to a wealth of ideas validated by immediate feedback, but even more importantly it gets teams to think differently about serving the customer.
HSBC is on a journey to overhaul its approach to research, scaling back large stand-alone projects in favour of more responsive ways to gain insights that are valuable for the brand and its customers.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
The professionalisation of marketing has brought many benefits – but that innate ability to spin a yarn to capture the attention of the board has been left in the past.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.