Why Mozilla’s CMO treats marketing as a business within the business
Marketing should run like a business within a business if you want to engage everyone, says Mozilla CMO Jascha Kaykas-Wolff.
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Mozilla’s global marketing director leaves for Dexcom healthcare role
Leonie RoderickMozilla’s global marketing director John Bernard is leaving his role after four years to head up marketing at healthcare company Dexcom.
Secret Marketer: The benefits of agile development are in creating new mindsets as well as new products
David CoveneyTrying out innovation methods such as intense, five-day ‘sprints’ leads to a wealth of ideas validated by immediate feedback, but even more importantly it gets teams to think differently about serving the customer.
HSBC banks on an agile insight approach
Ayman KhwajaHSBC is on a journey to overhaul its approach to research, scaling back large stand-alone projects in favour of more responsive ways to gain insights that are valuable for the brand and its customers.
Transformation plans and Corona’s island: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Corona buying an island to Primark appointing its first chief customer officer, it’s been a busy week. Here is my take.
How Intel is ‘reigniting’ its brand as it preps for ‘massive growth’
Michaela JeffersonIntel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.
From moments to movements: To truly have an impact brands need to understand the difference
Helen JamesIf brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon.
Why Diet Coke’s ‘ultimate goal’ is connecting with loyal customers
Niamh CarrollDiet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.