Why Mozilla’s CMO treats marketing as a business within the business
Marketing should run like a business within a business if you want to engage everyone, says Mozilla CMO Jascha Kaykas-Wolff.
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Mozilla’s global marketing director leaves for Dexcom healthcare role
Leonie RoderickMozilla’s global marketing director John Bernard is leaving his role after four years to head up marketing at healthcare company Dexcom.
Secret Marketer: The benefits of agile development are in creating new mindsets as well as new products
David CoveneyTrying out innovation methods such as intense, five-day ‘sprints’ leads to a wealth of ideas validated by immediate feedback, but even more importantly it gets teams to think differently about serving the customer.
HSBC banks on an agile insight approach
Ayman KhwajaHSBC is on a journey to overhaul its approach to research, scaling back large stand-alone projects in favour of more responsive ways to gain insights that are valuable for the brand and its customers.
Pricing strategy and building to an IPO: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
Brands’ hiring intentions remain ‘strong’ but begin to soften
Michaela JeffersonWhile more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Volvo on using its ‘creative superpowers’ to attract next generation drivers
Matthew ValentineTargeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Confidence takes a knock as consumers brace for cost of living squeeze
Lucy TesserasRising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.