Mozilla’s global marketing director John Bernard is leaving his role after four years to head up marketing at healthcare company Dexcom.
Trying out innovation methods such as intense, five-day ‘sprints’ leads to a wealth of ideas validated by immediate feedback, but even more importantly it gets teams to think differently about serving the customer.
HSBC is on a journey to overhaul its approach to research, scaling back large stand-alone projects in favour of more responsive ways to gain insights that are valuable for the brand and its customers.
Former Costa Coffee CMO Sarah Barron has been appointed to lead the newly-formed team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.
Direct-to-consumer brand Thinx challenged people to think differently about menstruation.
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Mastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.