Bernard will start his new role as Dexcom’s EMEA marketing director at the end of August. It is a newly created position that will encompass building up brand awareness and increasing Dexcom adoption for both healthcare professionals and patients.
Dexcom creates healthcare products including a mobile glucose monitoring system for diabetes management.
During his time at Mozilla, Bernard was responsible for Mozilla’s strategic expansion into mobile with its operating system Firefox OS, which included rolling out the newly created ‘Fox’ Branding. Firefox OS subsequently launched in 50 countries globally.
He has previously held roles as UK marketing director at LG Mobile and global marketing director at Sony Ericsson, where he was recruited to spearhead its move into high-end fashion phones. Bernard was also named Marketing Week’s ‘Marketer of the Year’ in 2013.
After the recent Brexit vote, Bernard was one of the first senior marketers to air his thoughts.
Speaking on how the vote might affect the wider economy, he told Marketing Week: “Here is the wonderful thing – we are a digital world, we are all online, we are a global economy so I actually think there will not be a huge impact.
“We will continue to see investment in the UK because we are still trading with a multiple of countries, including in Europe. You will continue to see investment in the UK from global companies, this will not change anything.”