Nationwide has appointed MPG to handle the media accounts for its regional building society brands, Derbyshire, Cheshire and Dunfermline, without a pitch.
It is the first indication that the societies are to invest in their marketing since their acquisition by Nationwide. However, details of any plans are yet to be revealed.
The previous incumbents were Alchemy Media, MediaVest and The Media Shop. None of the regional brands have retained advertising agencies.
MPG was awarded the media planning and buying business for Nationwide in March last year.
David Nottingham, Nationwide head of marketing, says: “Working with MPG will let us centralise our media strategy across our three regional brands. This strategy is both cost-effective and avoids duplication, benefiting our members and the business alike.”