MPG wins Nationwide brands media accounts

Nationwide has appointed MPG to handle the media accounts for its regional building society brands, Derbyshire, Cheshire and Dunfermline, without a pitch.

It is the first indication that the societies are to invest in their marketing since their acquisition by Nationwide. However, details of any plans are yet to be revealed.

The previous incumbents were Alchemy Media, MediaVest and The Media Shop. None of the regional brands have retained advertising agencies.

MPG was awarded the media planning and buying business for Nationwide in March last year.

David Nottingham, Nationwide head of marketing, says: “Working with MPG will let us centralise our media strategy across our three regional brands. This strategy is both cost-effective and avoids duplication, benefiting our members and the business alike.”


Admedia names Adam Mills as Lace replacement

Marketing Week

Out of home operator Admedia has appointed former Carlton Screen Advertising sales and commercial director Adam Mills as its managing director to replace Garry Lace. Mills (pictured) will join the company in June. Lace left to start up the agency Campbell Lace Beta. Mills joined CSA in 1994 and left when the business was sold […]


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