MRM Worldwide (UK) appointed by Novartis
MRM Worldwide (UK) has been appointed by Novartis to undertake European patient communications for its Aclasta customer relationship management programme. The agency won the business after a three-way pitch.
MRM Worldwide (UK) has been appointed by Novartis to undertake European patient communications for its Aclasta customer relationship management programme. The agency won the business after a three-way pitch.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
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