M&S Autumn Womenswear ‘The Rendezvous’
Watch the new ad.
Watch the new M&S romance themed ad here
To see the best creative work from creative, digital and design agencies go to the Pitch website by clicking here
Watch the new ad.
Watch the new M&S romance themed ad here
To see the best creative work from creative, digital and design agencies go to the Pitch website by clicking here
Arsenal is set to ramp up digital marketing activity, including a raft of new social gaming and media initiatives, to keep pace with its Premier League rivals in the quest to engage international fans.
Media buyers have welcomed the resurrection of Big Brother as a strong advertising vehicle, as the celebrity version of the show draws to a close tonight (8 September).
Virgin Group has appointed Saatchi & Saatchi boss Ian Rowden as its new chief marketing officer, as it looks to place the Group’s brand at the heart of its global expansion strategy.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.