Marks & Spencer is looking to make sure its brand is sending customers the same message whether they shop in-store or online or sees its advertising on TV or mobile as it puts its ad account up for pitch.
Marks & Spencer’s global customer director Nathan Ansell admits that when he first joined the retailer in 2011 there was ‘something wrong’ in its marketing department. He says that a focus on strategy and brand positioning have helped food sales grow for the past 26 quarters, with M&S looking to replicate its food success in GM.
With Marks and Spencer’s chief executive Marc Bolland announcing his surprise departure from the high street retailer today (7 January), here are three ways new boss Steve Rowe can reinvigorate brand perception and get fashion growing again.
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.
Brand strategy is not complicated, it’s just the systematic application of the basics all marketers are taught. Here’s a simple way to be sure you’re taking the right steps – in the right order.
The supermarket’s UK CEO and chief customer officer share how putting consumers at the heart of what it does enabled Tesco to adapt at speed during the pandemic.
The latest IPA Bellwether data finds the worsening pandemic and Brexit reality took a toll on marketing budgets during the fourth quarter, but optimism is growing that the sector will bounce back.