M&S prepares to relaunch online platform

Marks & Spencer has moved closer to launching its first independent ecommerce and multi-channel platform that would allow it to better collect and use customer data.

/t/t/u/mands160.jpg

The retailer has tasked SapientNitro to build the new platform, which is part of CEO Marc Bolland’s strategy to transform the retailer from a UK to an international multi-channel retailer by 2015.

Last year, Bolland outlined M&S’s plans to sever ties with Amazon, which currently hosts its online platform, and build a more flexible bespoke platform to help accelerate international growth and better integrate its multi-channel operations.

M&S will take full ownership of the platform and all its customer data, which will allow the retailer to better tailor its services to customer needs.

The development will be overseen by Laura Wade-Gery who was appointed as M&S’s first multi-channel chief last year. She formerly headed up Tesco.com.

Wade-Gery, executive director of multi-channel ecommerce at M&S, says: “We have had a very successful relationship with Amazon but in order to fulfil our multi-channel ambitions we need to build and manage our own platform.”

M&S aims to more than doubling its online sales to £1bn in the next three years.

SapientNitro will build the ecommerce, content management, search and analytics platforms for the site.

Recommended

/g/k/b/harrods160.jpg

Harrods ramps up digital to grow brand

Will Cooper

Harrods is to launch a transactional mobile site and online magazine as part of a raft of new digital initiatives that it hopes will build a “long term global presence” in the growing luxury store market.

/w/r/j/glamourloveit160.jpg

Women invest in monthly mags over weeklies

Lara O'Reilly

ABC: Women are choosing to invest in larger and the less frequently published lifestyle titles rather than celebrity and fashion weeklies as the biteback from the recession continues to take its toll on magazine readers.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now