The M&S initiative could see other retailers and brand owners following suit to promote their own commitments to sustainable palm oil.
Palm oil is used in thousands of fmcg products from cosmetics to food and has become a contentious issue for retailers and fmcg manufacturers as its production is blamed for the destruction of rainforests and companies.
M&S has launched a print campaign to tell the public about its use of GreenPalm certificates to cover its entire palm oil usage and its commitment to using 100% sustainable palm oil by 2015.
Sainsbury’s uses its product packaging to tell consumers about the use of sustainable palm oil in individual products and Unilever already uses its online platform to communicate its strategy to consumers and has already reached 15% of the target, with plans to double its use of sustainable palm oil each year.
In October last year, Sainsbury’s and M&S took the top two spots in The WWF’s first ever score card which evaluated the sustainable palm oil policies of 59 global companies.