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M&S ups focus on brand characters as it recruits to ‘supercharge’ Percy Pig
With a focus on building a “bigger, better, fresher food business”, M&S is looking to bolster its own brand strategy by bringing new talent into the marketing team.
On a mission to become a “bigger, better” business in 2022, Marks & Spencer Food is looking to “supercharge” the growth of character brands like Percy Pig and Colin the Caterpillar by attracting new talent into the marketing team.