M&S reveals X-Factor Xmas ad

Marks & Spencer has revealed its Christmas ad campaign starring all the X-Factor finalists, including Misha B, Little Mix and Frankie Cocozza.

The ad aired for the first time yesterday, (Sunday 6 November) during the results show which saw boy band The Risk and Johnny Robinson voted off.

Both appear in the first ad, but the festive scenes and contestants featured will change in the run up to Christmas as the performers leave the competition.

The contestants join together to sing “When You Wish Upon A Star”.

The 60-second ads were created by Rainey Kelly Campbell Roalfe/Y&R.


High quality direct mail is in our hands

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We must encourage brands to become more responsible for accurately targeting direct mail (’DM industry agrees to opt-out overhaul’, MW 3 November). We (as the industry) have the intelligence to be able to precisely pinpoint and target potential customers rather than taking a blanket approach, which can instantly lead to brand damage by sending irrelevant […]


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