M&S to expand branded food trial

Marks & Spencer is to extend its trial of selling branded goods such as Marmite and Weetabix to 20 stores across the South East.

Marks & Spencer is to extend its trial of selling branded goods such as Marmite and Weetabix to 20 stores across the South East.

M&S scratched its 85 year own-brand rule last summer when it introduced branded goods into 19 of North Eastern stores. The extension into shops in the South East will begin next month.

It has reportedly chosen to extend the trial to stores in North West London and Hertfordshire in order to “further gauge customer reaction and feedback,” according to a spokesman.

Analysts have been putting pressure on M&S to reverse its falling food sales, which last year resulted in the sacking of its food chief Steven Esom, who had joined from Waitrose less than a year earlier.

However, its fortunes have not improved as customers seek to rein in spending in reaction to the recession, and last month a Credit Suisse analyst said the current management team had “managed to break” the company’s food business.

The retailer announced in January a 7.1% drop in sales for the 13 weeks to December 27th compared to the same period last year. The figures revealed the retailer dropped 8.9% in general merchandise sales during the festive trading period, while food sales slipped by 5.2%.


Vanneck heads Customer Direct at News International

Marketing Week

News International has appointed marketer Katie Vanneck to head its new Customer Direct department. Customer Direct has been created to build direct relationships with News International’s brands, such as The Sun, News of The World, The Times and Sunday Times. Vanneck now becomes managing director of Customer Direct and will also join the executive team […]

More Than renews Magic sponsorship

Marketing Week

Direct insurance firm More Than has renewed its sponsorship deal with Bauer Radio’s Magic 105.4. The one-year £600,000 agreement, brokered by UM with Bauer Media, will include an hour-long ad-free programme on Sunday nights called the More Than Indulgence Show. The show will be hosted by different Magic presenters with forthcoming guests to include Annie […]

Premium hotels turn to personalisation

Marketing Week

The uniformity of the premium hotel experience was once its selling point. But with business travellers under pressure to cut expense accounts and leisure travellers choosing to spend their holidays at home, it’s becoming difficult to justify the luxury of a big-brand hotel chain. As many as three-quarters of hotels in the UK have seen […]


    Leave a comment