MSA rolls out Christmas Fujifilm outdoor push
MSA has created an outdoor campaign to support Fujifilm’s range of digital cameras over Christmas. It will use the strapline ‘For Digital Cameras – Say Fuji’.
Diageo credits marketing investment boost for powering growth
Matthew ValentineDiageo increased marketing investment by 27% in the six months to the end of last year, ahead of sales growth, as it looks to build the business for the future.
Is the marketing funnel still relevant?
Charlotte RogersA cornerstone of marketing theory for more than 100 years, are brands taking the funnel concept too literally, or should they flex to reflect customer journeys in 2022?
Marketing’s opportunity is huge, marketers just need to believe
Russell ParsonsConfidence in business and marketing is returning. Now it’s time for marketers to realise their own potential.
Kimberly-Clark to support price rises with increased marketing spend
Michaela JeffersonClaiming “the ROI is there” for investment in marketing-led innovation, the FMCG giant plans to leverage the strength of its brands to support price increases.
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