MSN is rolling out a movie review programme as part of the launch of a new film channel on the portal.
The channel, MSN Movies, was launched earlier this week, offering reviews of cinema releases and new DVDs, along with interviews, exclusive clips, over 3,000 trailers and a database of film information.
The programme will feature six exclusive, specially commissioned video features each week, produced by online film website MyMovies and fronted by former Extreme Sports presenter, Izzie Knolles.
The shows will include reports on the latest releases, with clips, news and trailers, alongside competitions to win tickets to film premieres and screenings.
It is part of MSN’s overall strategy of developing strong editorial content on its site to attract bigger audiences and more advertising.
MSN is supporting the launch of MSN Movies with a consumer marketing campaign.