Marks & Spencer’s marketing teams for both its food and clothing and home divisions are working together “more than ever”, as the retailer works to present a unified front that “makes sense for the customer”.
Undertaking a Level 4 apprenticeship unlocked both a love of data and a path to career progression for Marks & Spencer marketer Imogen Reid.
Claiming consumers are “desperate for great quality merchandise”, CEO Steve Rowe is confident M&S is moving in the right direction as sales rise and its loyalty scheme grows.
With a focus on building a “bigger, better, fresher food business”, M&S is looking to bolster its own brand strategy by bringing new talent into the marketing team.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Halfords issuing a profit warning to the gold standard in B2B brand building, it’s been a busy week. Here is my take.
Few brands are growing their marketing teams, and all-female functions are rarer still. While PatPat’s lead marketer Ranu Coleman didn’t intend for it to be an all-female team, there have been some unexpected benefits.
Media buying is trending towards hyper-personalisation, but sometimes broader targeting through high-quality media will reach more potential customers.
As Mastercard marks 26 years partnering with the Brits, marketing boss Raja Rajamannar discusses consistency, sonic branding and why Generative AI requires serious thought.