Multex £6m brief goes to Masius

Reuters-backed investment information service Multex Investor Europe has appointed Masius to handle its &£6m pan-European creative account. Masius pitched against three other agencies.

A Europe-wide campaign starts in the UK in February, using broadsheet press, TV and specialist magazines. MediaVest is handling media planning and buying.

Masius chief executive Andrew Porter says the Internet portal “offers the only source of genuine professional broker research. It will give direct access to professional opinion”.

The campaign will target people who “enjoy doing their homework” about investments. Porter adds: “The campaign will be humorous. It will congratulate, flatter and identify with the audience.”

Peter Crawshaw, marketing director for Multex Investor, says Masius showed “exceptional understanding” of the sector.

Masius will team up with its D’Arcy partner agencies in Germany and France to plan and execute the campaign in their local markets.

Multex Investor Europe launched a UK website last September.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now