Multi-million pound TV campaign for Woolworths

Woolworths is launching a multi-million pound celebrity TV advertising campaign in the run-up to Christmas. The ads, which break during Coronation Street on ITV this week, star football host Des Lynam, children’s TV presenters Ant and Dec, former EastEnders stars Mike Reid and Sid Owen, pop band Steps and actress June Whitfield. The campaign continues the ‘You’ll forget what you came in for’ theme used in the retailer’s previous campaigns, and aims to appeal to a cross-section of consumers from single professionals and sports fans through traditional families to children in their pre-teens. In one ad, a female customer is so distracted by Des Lynam’s moustache that she forgets what she intended to buy. The ads were created by Bates UK, with media buying handled by Zenith Media.


Axa Sun Life poaches Lloyds TSB e-marketing chief

Marketing Week

Lloyds TSB head of group e-marketing Andreas Wasmuht has been appointed head of e-commerce at insurance company Axa Sun Life. Wasmuht will implement an e-business marketing strategy and look at how the company’s website handles its business-to-consumer and business-to-business customers. His work will cover Axa Sun Life, Axa Insurance and PPP Healthcare. Lloyds TSB says […]

Telegraph moves into magazines

Marketing Week

The Daily Telegraph is gearing up to launch its first standalone consumer magazine next year. The personal finance magazine, called Your Money, will be available from January 21 and will carry Daily Telegraph branding. The Telegraph Group is planning to launch a raft of consumer magazines following the launch of Your Money. Your Money, which […]


    Leave a comment