It is no longer enough to have a web presence to complement your existing bricks and mortar operations, or a catalogue that exists as a separate entity to other sales channels.
Now the challenge is to rebuild a brand and business with multichannel in mind. Your consumer must be at the heart of your universe; his journey should be seamless no matter what the vehicle. We are some way off that objective just yet, but it’s heartening to see businesses thinking – if not yet acting – in this way.
Fadi Shuman, co-founder, Pod1