Marketing Week at Mumstock 2017

Marketing Week is the media partner for parenting website Mumsnet’s fourth annual conference, where the seven habits of brands that know how to effectively target mums will also be revealed.


Marketing Week is partnering with Mumsnet for the fourth annual ‘Mumstock’ event on 26 April.

As part of the event Mumsnet and Saatchi & Saatchi will be unveiling new research from looking at how best-in-class brands build relationships with mums.

Marketing Week editor Russell Parsons will be introducing two case studies to showcase best practice – one from Lego and and one from Nationwide – which both scored highly in the research. Lego’s brand director Angie Tutt, and Nationwide CMO Sara Bennison will be sharing how their brands effectively market to mums.

Parsons will also be having a fireside chat with easyJet CEO Carolyn McCall, a former marketer, who will be talking about how to build a successful brand.

Other speakers include Disney’s CMO Anna Hill and Keith Weed, Unilever’s chief marketing and communications officer.

  • Mumsnet is offering Marketing Week readers a 20% discount on tickets. Book tickets using the discount code: MWeek20. Click here for more details on the event, including who is speaking.



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