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Statement of Principles
Munro Global aims to become a recognised centre of excellence in the provision of researchfocused solutions. Since formation in 2006, Munro can now boast five companies each providing excellence within the research market.
Each one of these five businesses represents the core values of Munro:
• Satisfied and long-standing blue-chip client base
• Skilled, experienced and motivated staff
• Operationally excellent with customer focus paramount
• Open to change and adopting leading-edge technology solutions
With a turnover expected to exceed £10 million in the coming year, Munro provides a full range of research focused solutions to blue chip clients in both private and public sectors. Each company within its portfolio specialises in a number of sectors and each can boast long-term relationships with major clients.
FDS International is a recognised leader in customer satisfaction, benchmarking and mystery shopping research. Founded originally in 1972, it has grown to become one of the UK’s Top 25 agencies. FDS International has an excellent track record for quality, rigour and process.
acefieldwork provides excellence in field-based research. A head office function in London supports a network of 12 Regional Managers and over 650 field-based interviewers carrying out inhome, street, exit and hall-based research. 140 focus group recruiters and 450 mystery shop transactors complete the team.
Maven Research is a full service market research agency specialising in measuring customer satisfaction and employee engagement. A leader in the deployment of web-based research methods and innovative real-time
reporting solutions, Maven serves a range of bluechip clients in the automotive, consumer and B2B sectors
Media Lab Research (M-Lab) is a boutique research agency with a deep rooted understanding of the media sector. Since formation in 2004 projects have been undertaken for blue-chip clients working across music,
magazine, radio, television, newspaper and print/outdoor/cinema channels.
3000ft is a strategic insight consultancy specialising in evidence-based analysis of the changing social and economic environment for businesses. We design and manage bespoke research and insight project work in two broad categories: firstly, social insight projects, focussing on broad changes in consumer behaviour, attitudes or broader issues of lifestyle change, and secondly, analysis of the impact of socioeconomic trends on the performance of individual client businesses or sectors.
An example of Some Recent Clients
Some of Munro’s clients include Citroën UK, Mercedes-Benz UK, Lloyds TSB, BT, Serco, Ministry for Justice, DWP, The Home Office, Carbon Trust and British Gas.
Richard Hepburn –CEO Munro Global
Charlotte Cornish – COO, Munro Global & Managing Director, FDS International
Kathryn Courtenay-Evans – Managing Director, Maven Research
Insight consultancy, advertising tracking, qualitative research, NPD research, communications research, Gap analysis, Customer Satisfaction Indexes, Value Mapping, Brand Research, Stakeholder Research, Key Driver
Analysis, Loyalty Measures, Employee Engagement, Consultancy, Pricing Studies, Market Evaluation, Data Analysis, Data Collection, Data Processing, Fieldwork, International, Database Management, Mystery Shopping,
Radio Research, Television Research, Newspaper Research, Eye-tracking studies
Methods of Data Collection
CATI; CAWI; CAPI; EXEC; FTF; HALL; OBS; PANL; POST; TELI; FL; QUAL; NET
ADS; AUTO; B B; BP; BRAND; CLOTH; COND; CONS; DM; DRNK; EDUC; EMP; ENG; ENRG;
ENV; EXHIB; FIN; FOOD; GLA; IND; IT; INT; LEIS; MEDI; MEDIA; MYST; OEM; TELC; TRAN;TRAV