From ‘visual albums’ to long form releases and guerrilla tactics, musicians have raised the bar for marketing in 2016.
Music-streaming deals with Barcelona FC and Manchester United are just the start in a ‘big shift’ in its marketing.
Heineken is launching a new global music strategy in a bid to cement itself within the live music scene. However, Heineken’s global brand communication director Anuraag Trikha admits that it faces a challenge as “people come to see the artist and not the brand”.
Eager to explore “whitespace opportunities”, Coty claims consumers will continue to buy despite rising inflation as beauty products are essential to their daily lives.
Yum! Brands’ net sales increased 7% to $2bn (£1.7bn) in its fourth quarter, while global same-store sales increased 6%.
Guinness is the rare example of a brand with solid foundations in its product and brand assets, whose full potential is realised by brilliant marketers.
Creative agency Adam&eveDDB has rejected the opportunity to repitch, having been a driving force behind the retailer’s iconic Christmas ad campaigns for over a decade.