Mustoe wins TheStreet.com launch

Mustoe Merriman Herring Levy has been appointed to handle the UK Website launch for The Street.com, the US Internet financial news service.

Mustoe Merriman pitched against four other agencies to win the account, which could be worth up to £5m. It pitched with Motive Communications, which was awarded the media account.

It will be briefed to create a print, poster and Internet campaign for the launch of the new site next year. The advertising will break at the end of the year, with the possibility of TV ads at a later date.

Claudia Jay, UK managing director and former head of product development for FT.com, says: “We are aiming the site at anyone interested in the financial market and that tends to be people who have their own investment portfolio, large or small.”

Jay is recruiting a sales director and marketing director for the UK business. Sunday Business associate editor Martin Baker will be editor-in-chief of the site.

TheStreet.co.uk, like its US counterpart, will be split into free access and subscriber-only content. Income will be derived from online advertising and subscriptions.

TheStreet.com chief executive Kevin English claims the US site has almost 90,000 subscribers and attracts 1 million visitors a month.

Recommended

Burnett scoops £63m Delta task

Marketing Week

Delta Airlines has appointed Leo Burnett to its $100m (£63m) global ad account, putting the agency in a strong position to win the new global identity work for its fledgling alliance with Air France.

Comet in dock for ignoring ASA complaint

Marketing Week

The Advertising Standards Authority (ASA) has accused retail giant Comet of deliberately ignoring its complaints about a national press ad for SkyDigital boxes and dishes. The authority claims Comet failed to reply to a recorded delivery letter notifying it of a complaint by rival Dixons (DSG Retail), as well as two follow-up letters. It further […]

Levi’s repositions as ‘trendy’ label

Marketing Week

Levi’s is ditching its nostalgic western image in a revamp of its retail outlets aimed at repositioning the brand as a trendy fashion label. The new look will be tested in London shops, before being introduced to 329 franchised and Levi’s-owned stores across Europe, including 34 in the UK. The stores are aimed at 15- […]

Comments

    Leave a comment

    Close

    Got a question?