Mustoe wins TheStreet.com launch

Mustoe Merriman Herring Levy has been appointed to handle the UK Website launch for The Street.com, the US Internet financial news service.

Mustoe Merriman pitched against four other agencies to win the account, which could be worth up to £5m. It pitched with Motive Communications, which was awarded the media account.

It will be briefed to create a print, poster and Internet campaign for the launch of the new site next year. The advertising will break at the end of the year, with the possibility of TV ads at a later date.

Claudia Jay, UK managing director and former head of product development for FT.com, says: “We are aiming the site at anyone interested in the financial market and that tends to be people who have their own investment portfolio, large or small.”

Jay is recruiting a sales director and marketing director for the UK business. Sunday Business associate editor Martin Baker will be editor-in-chief of the site.

TheStreet.co.uk, like its US counterpart, will be split into free access and subscriber-only content. Income will be derived from online advertising and subscriptions.

TheStreet.com chief executive Kevin English claims the US site has almost 90,000 subscribers and attracts 1 million visitors a month.