Mustoes and Geronimo merge into Kindred

Agencies Mustoes and Geronimo Communications have rebranded as Kindred following the merger of the two agencies last September. Former Geronimo managing director Laura Oliphant has also been appointed managing director of the new agency.

Nick Mustoe, the founder of Mustoes, will become head of advertising, while Sarah Harris, previously Geronimo managing director, returns from maternity leave to become strategy director. It has also appointed Adam Clyne, former managing director of creative division The Lab, as commercial director.

The agency is already working on integrated campaigns for clients including The Milk Marketing Forum and LA fitness. Kindred’s other clients include the Department for Children Schools and Families and Bauer Media.

Oliphant says she believes the new agency will persuade clients of the greater value of running an integrated campaign via a one-stop-shop agency in the current cash-strapped climate.

Kindred is a member of the public sector consulting giant Tribal Group.

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