Mustoes has been appointed to handle the &£1m advertising account for World Book Day 2005. The agency will promote this year’s event, which takes place on March 3, by sending out 8 million postcards to people nationwide, encouraging them to recommend books to family and friends.
The Media Company Publications launches a new consumer bi-monthly travel title called Trip this month, with a print run of 60,000. It is aimed at young professionals. The publisher is also launching a magazine for people looking to move overseas called Living Abroad.
Rajar, the audience measurement body, has dropped the GfK Telecontrol MediaWatch from its research following the results of its latest round of tests. The Arbitron PPM and Eurisko Media Monitor remain in the running to replace the diary system.
EMAP Advertising marketing director Sue Todd is leaving the company to join Viacom Outdoor in the same role. She leaves on April 8.
We have rounded up Ritson’s 10 biggest columns from the past 10 years. Now it’s your chance to vote for your favourite.
Social media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.
To celebrate Mark Ritson’s 10th anniversary as Marketing Week’s award-winning columnist, we have rounded up his most read, commented and shared articles of the past decade.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here