Mustoes has been appointed to handle the &£1m advertising account for World Book Day 2005. The agency will promote this year’s event, which takes place on March 3, by sending out 8 million postcards to people nationwide, encouraging them to recommend books to family and friends.
The Media Company Publications launches a new consumer bi-monthly travel title called Trip this month, with a print run of 60,000. It is aimed at young professionals. The publisher is also launching a magazine for people looking to move overseas called Living Abroad.
Rajar, the audience measurement body, has dropped the GfK Telecontrol MediaWatch from its research following the results of its latest round of tests. The Arbitron PPM and Eurisko Media Monitor remain in the running to replace the diary system.
EMAP Advertising marketing director Sue Todd is leaving the company to join Viacom Outdoor in the same role. She leaves on April 8.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
From the challenges of personalisation and the data needed to ensure it is effective, to best practice examples and how to measure success, this guide offers an overview of everything brands need to consider when it comes to ecommerce personalisation.
Brands can drive loyalty among millennials and gen Z through personalisation and rewarding customers in bitcoin.
While on the surface it might appear they don’t have much in common, gourmet popcorn brand Joe & Seph’s and FMCG giant Essity both agree the pandemic has made innovation more important than ever.