Marketing Week has joined forces with Centaur Communications sister publication Precision Marketing to launch the DM Show.
The DM Show, billed as the first of its kind, combines an exhibition with a conference programme geared to attracting the top direct marketing decision makers.
It will take place next year at Earls Court, London, between October 15 and 17.
Some sessions in the conference and seminar programme are specifically designed to give attendees direct access to leading authorities in the DM world.
Marketing Week editor Stuart Smith says: “We hope that the thoughtful workshop and seminar programme will appeal to senior industry needs. The DM Show programme certainly won’t consist of the usual fact-free diet of sales pitches.”