You recently seem to have been taking a much more big-wide-world attitude in your leaders and editorial. This is good. Much as it is important from the commercial – and ego – point of view to know which agency has just won a multi-million pound crisp account, we are in the marketing industry. Soon it will be spring, and with it will come invitations to Sunday drinks in leafy suburban surroundings. Here, when asked what you do for a living, the reply “marketing” positions you just left of estate agents and spin-doctors. I’d better renew my subscription.
The Active Branding Consultancy