My career defining moments: Alice Mrongovius, CEO of Hungryhouse
The ability to learn at pace in an agile start-up environment enabled Alice Mrongovius to rise through the ranks and claim the top job at takeaway ordering platform Hungryhouse.
My career defining moments: Åsa Caap, CEO and co-founder of Our/Vodka at Pernod Ricard
Mindi ChahalChanging career a number of times helped Our/Vodka’s Åsa Caap realise she is an entrepreneur at heart and that she thrives when she’s able to constantly to reinvent.
The best way to get a mentor is to never ask for one
Helen TupperHelen Tupper, head of marketing at Virgin Red, outlines three steps all marketers should take when trying to build a successful mentor relationship
Adobe’s global CMO on what it takes to forge a career in technology marketing
Lucy TesserasAnn Lewnes, executive vice-president and CMO at Adobe, shares the moments that have shaped her career and led to her heading up marketing at a company that made $4.8bn (£3.3bn) in sales last year.
Pret ramps up digital focus with shift away from ‘shops first’ mentality
Matt BarkerThe sandwich chain is on the hunt for a new global creative agency to aid its ongoing digital transformation and wider transition to a post-lockdown world.
Attempts to update the four Ps are embarrassing – they’ve endured for a reason
Mark RitsonWhenever a marketer sets out to improve, augment or adapt the four Ps, they reveal the absurdity of the exercise and reinforce why product, price, place and promotion remain the core concepts of the marketing mix.
Budget 2021: What does it mean for marketers?
Manny PhamChancellor Rishi Sunak is hoping to reboot business with his latest Budget, putting apprenticeships, cuts to business rates and support for the high street at the top of the agenda.
Entertainment overtakes FMCG as best paid sector for marketers
Marketing Week ReportersEntertainment unseats FMCG to be crowned the best paid sector for marketers, according to the 2021 Marketing Week Career and Salary Survey, while those working for an industry or trade body bring up the rear in the salary stakes.