Hugh Pile has had a varied career, having worked in a number of international roles for drinks giant Diageo before moving into the beauty industry to head up marketing for L’Oréal where he says his biggest challenge is managing complexity.
Film has played a central role throughout Sara Frain’s career, setting her up to lead marketing at art house chain Picturehouse Cinemas. She explains the key influences on her career development.
The ability to learn at pace in an agile start-up environment enabled Alice Mrongovius to rise through the ranks and claim the top job at takeaway ordering platform Hungryhouse.
Changing career a number of times helped Our/Vodka’s Åsa Caap realise she is an entrepreneur at heart and that she thrives when she’s able to constantly to reinvent.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?