The ability to learn at pace in an agile start-up environment enabled Alice Mrongovius to rise through the ranks and claim the top job at takeaway ordering platform Hungryhouse.
Changing career a number of times helped Our/Vodka’s Åsa Caap realise she is an entrepreneur at heart and that she thrives when she’s able to constantly to reinvent.
Picturehouse’s group marketing director Sara Frain explains why the brand is adopting innovative technology, why it sells more wine than popcorn and how the group aims to keep the film-going experience exciting as it opens in London’s Trocadero
CMO Sara Bennison believes focusing on outcomes, rather than planning, is the best driver for success.
Our trusty columnist has been away for the past 10 weeks teaching the Mini MBA in Marketing and Mini MBA in Brand Management to 3,000 marketers across more than 40 countries. With class over and fresh from winning the PPA Columnist of the Year award, he returns with his own take on the Ronaldo Coca-Cola incident.
Organisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business.
A key fixture of its long-standing ‘Live Young’ campaign, Evian made the decision to switch its marketing focus to sustainability as the brand’s top marketer believes people now “want to know what’s behind the brands” they consume.