The ability to learn at pace in an agile start-up environment enabled Alice Mrongovius to rise through the ranks and claim the top job at takeaway ordering platform Hungryhouse.
Changing career a number of times helped Our/Vodka’s Åsa Caap realise she is an entrepreneur at heart and that she thrives when she’s able to constantly to reinvent.
Picturehouse’s group marketing director Sara Frain explains why the brand is adopting innovative technology, why it sells more wine than popcorn and how the group aims to keep the film-going experience exciting as it opens in London’s Trocadero
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.