MyDeco CEO Nicole Vanderbilt has stepped down from her position just three months after the company relaunched as a direct ecommerce store. Read the full story here.
After reading the continued bulletins of doom and gloom in the national media, I decided to take a couple of days out of the office this week to form my own view as to future trading prospects. I was pleased to see a reassuring number of consumers out and about spending, but intrigued by where […]
Former T-Mobile marketing head and one of the main figureheads behind its “Life’s for sharing” campaigns Lysa Hardy has joined the RAC to lead its marketing strategy.
Unilever is inviting consumers to help shape the future direction of its brands, marketing and products by setting up a customer panel, a move that comes as it warns that 2012 will be “difficult” in its end of year trading update.
Despite the government announcing a delay to new HFSS multibuy and advertising rules, changes to in-store display rules are set to go ahead. These will have a major impact on affected brands, say analysts.
We arm you with all the numbers you need to tackle the week ahead.
New research shows a strong correlation between the personal reputation of CEOs and that of their brands, particularly in founder-led businesses.
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