MyDeco CEO Nicole Vanderbilt has stepped down from her position just three months after the company relaunched as a direct ecommerce store. Read the full story here.
After reading the continued bulletins of doom and gloom in the national media, I decided to take a couple of days out of the office this week to form my own view as to future trading prospects. I was pleased to see a reassuring number of consumers out and about spending, but intrigued by where […]
Former T-Mobile marketing head and one of the main figureheads behind its “Life’s for sharing” campaigns Lysa Hardy has joined the RAC to lead its marketing strategy.
Unilever is inviting consumers to help shape the future direction of its brands, marketing and products by setting up a customer panel, a move that comes as it warns that 2012 will be “difficult” in its end of year trading update.
Marketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
The high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Marketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.